Site health
Google grades the landing page, not just the ad. A slow or thin page raises the cost of every click on the keyword pointing at it — which is why this sits next to paid search, not away from it.
94.2
your on-page score
1.0s
homepage load time
5
issues found
1
rivals load faster
What to fix
on your homepageThin content — mostly markup, little text for Google to read
low_content_rate
Title too long, gets cut off in results
title_too_long
Deprecated HTML that modern crawlers penalise
deprecated_html_tags
Images missing alt text
no_image_alt
Images missing title attributes
no_image_title
These are homepage findings. A full-site crawl would surface more, and is a separate job.
Load time
lower is betterGoogle treats roughly three seconds as the edge of a bad experience.
Technical debt
issues found per site| Store | Score | Issues | Links |
|---|---|---|---|
| DARCARS Nissan of College Park | 97.1 | 3 | 51 |
| Passport Nissan of Alexandria | 97.1 | 3 | 55 |
| Passport Nissan of Marlow Heights | 95.2 | 4 | 57 |
| Nissan of Bowie | 94.2 | 5 | 93 |
| Annapolis Nissan | 91.1 | 3 | 87 |
| Ourisman Nissan | 88.2 | 5 | 29 |
| Jim Coleman Nissan of Silver Spring | 85.3 | 6 | 27 |
| Jim Coleman Nissan of Ellicott City | 83.4 | 7 | 22 |
3 stores sit behind bot protection that blocks the audit crawler. Their sites work fine for shoppers — we simply cannot grade them, so they are left out rather than reported as broken.