Live · collected Aug 8, 2:51 PM2 days of history

Monthly battle plan

Where Nissan of Bowie gained and lost against the district over the last 30 days, what each rival actually did, and the work that decides next month.

3

dimensions you gained on

6

a rival gained more

60

competitor moves logged

12

items to action

The scoreboard

you vs the district, last 30 days
DimensionYou nowYour changeBest rival moveVerdict
Google rating4.4 no change—FLAT
Review count2,522+6DARCARS Nissan of College Park +112 AHEAD
Ranked keywords475-63Jim Coleman Nissan of Ellicott City -194 AHEAD
Est. monthly visits3,096-2,839Jim Coleman Nissan of Ellicott City -37.710 AHEAD
Referring domains137+3DARCARS Nissan of College Park +84 AHEAD
Content pages18 no changeAnnapolis Nissan +161 AHEAD
Homepage load1.0s-3.1sJim Coleman Nissan of Ellicott City -3.5s1 AHEAD

A dimension is lost when a rival moved further in the right direction than you did — not when they are simply bigger. Standing still while someone else moves is the thing this report exists to catch.

What they did

10 rivals watched

  • Passport Nissan of Alexandria

    Ranked keywords down 76 (733 → 657)

  • Sheehy Nissan of Waldorf

    Ranked keywords down 36 (639 → 603)

  • Sheehy Nissan

    Ranked keywords down 63 (944 → 881)

  • Jim Coleman Nissan of Silver Spring

    Ranked keywords down 51 (579 → 528)

  • Ourisman Nissan

    Ranked keywords down 81 (718 → 637)

  • Passport Nissan of Marlow Heights

    Ranked keywords down 70 (773 → 703)

  • DARCARS Nissan of College Park

    Ranked keywords down 279 (3064 → 2785)

  • Annapolis Nissan

    Ranked keywords down 74 (781 → 707)

  • Annapolis Nissan

    Published: Nissan Titan XD

  • Annapolis Nissan

    Published: Nissan Titan

  • Annapolis Nissan

    Published: Nissan Frontier

  • Annapolis Nissan

    Published: Nissan Pathfinder

  • Annapolis Nissan

    Published: Nissan Murano

  • Annapolis Nissan

    Published: Nissan Rogue

How you beat them next month

ranked by urgency
  1. 1

    Add these as negative keywords in Google Ads today: "nissan rogue for seniors", "nissan altima sr", "tri state nissan winchester virginia", "nissan car dealer near me", "nissan car dealer near me", "nissan dealerships near me".

    Paid search · critical

  2. 2

    Publish your current Nissan finance offer on the homepage and specials page. A shopper comparing three sites sees a rate on theirs and nothing on yours.

    Offers · critical

  3. 3

    Cut the brand campaign budget and re-test. You already hold the #1 organic result for your own name, so most of these clicks were reachable for free.

    Paid search · high

  4. 4

    Build a dedicated page for "new nissan rogue for sale" — model, trim, current offer, and inventory — and link it from the homepage.

    SEO · high

  5. 5

    Build a dedicated page for "nissan sentra lease deals" — model, trim, current offer, and inventory — and link it from the homepage.

    SEO · high

  6. 6

    Commit to a weekly page: one model comparison or local buying guide. 94 pages is why Annapolis Nissan shows up on searches you do not.

    SEO · high

  7. 7

    Export the broken backlink list and 301-redirect each dead URL to its closest live page. This is authority you already earned and are currently throwing away.

    SEO · high

  8. 8

    Fix the process behind vehicle condition before asking for more reviews. Adding volume on top of an unresolved complaint just moves the average more slowly.

    Reputation · high