What you're doing vs what you should be doing
Each row is one side of the business: the behaviour observed in today's capture, and the change the same data supports. Areas with nothing collected are left out rather than guessed at.
WHAT YOU'RE DOING
Spending $4,524 a month for 161 conversions.
1,208 clicks · $28 per conversion
$555 (12.3%) went to queries with zero conversions
WHAT YOU SHOULD BE DOING
Negative-keyword the 24 queries that converted nothing and move that $555 into terms that do.
"nissan rogue for seniors" — $45, 0 conv
"nissan altima sr" — $41, 0 conv
"tri state nissan winchester virginia" — $39, 0 conv
WHAT YOU'RE DOING
Holding the top 3 for 5 of 10 tracked searches.
#1–3 for "certified pre owned nissan maryland"
#1–3 for "nissan dealer bowie md"
#1–3 for "nissan dealership near me"
WHAT YOU SHOULD BE DOING
Build pages for the 2 searches where you do not appear at all and a district rival does.
"new nissan rogue for sale" — #5 Jim Coleman Nissan of Silver Spring
"nissan sentra lease deals" — #3 Sheehy Nissan
WHAT YOU'RE DOING
Running 11 live priced offers against a district average of 6.
No finance offer published on your site
WHAT YOU SHOULD BE DOING
Publish a finance offer. 6 rivals advertise 0% APR and you advertise no rate at all.
Jim Coleman Nissan of Ellicott City — "0% APR Available"
Jim Coleman Nissan of Silver Spring — "0% APR Available"
Ourisman Nissan — "0% APR Available"
WHAT YOU'RE DOING
Running 200 live Google ads through Asenath Yaptangco.
2 of 10 rivals run more
WHAT YOU SHOULD BE DOING
Current creative volume is competitive for the district.
Sheehy Nissan — ~500 ads
Annapolis Nissan — ~300 ads
WHAT YOU'RE DOING
Advertising $3,576 off MSRP on average across 24 priced units.
Average advertised price $37,184
WHAT YOU SHOULD BE DOING
You lead the district on published discount; hold and protect gross.
WHAT YOU'RE DOING
Rated 4.4 from 2,522 Google reviews.
3 district stores rate higher
WHAT YOU SHOULD BE DOING
Run a daily review request off the service drive — service visits outnumber sales and are the cheapest source of ratings.
Jim Coleman Nissan of Silver Spring — 4.8
Annapolis Nissan — 4.7
Passport Nissan of Alexandria — 4.5
Every “should” on this page is derived arithmetically from the numbers beside it. When a number changes, the recommendation changes with it — and when the gap closes, the row flips to on track by itself.